Ultima ora
  • The business climate is changing today faster than ever. Today companies who let themselves lead by clients have a competitive advantage. In the end, the clients—not the companies’ products or services – are the only source of revenue and, implicitly, […]

    What is the client paying for?

    The business climate is changing today faster than ever. Today companies who let themselves lead by clients have a competitive advantage. In the end, the clients—not the companies’ products or services – are the only source of revenue and, implicitly, […]

  • Differentiation is a marketing strategy used by many successful entrepreneurs. Business experts believe that it is one of the most important and efficient marketing instruments available for business owners due to flexibility, usage easiness and reduced implementation costs. Essentially, differentiation […]

    Why and how to be different

    Differentiation is a marketing strategy used by many successful entrepreneurs. Business experts believe that it is one of the most important and efficient marketing instruments available for business owners due to flexibility, usage easiness and reduced implementation costs. Essentially, differentiation […]

  • In this continuously changing world, essential for business success is an optimal organization of the activity, aligned to the external priorities and rigors. The managers have to reinvent their organizations, abandon the organizational and operational principles and procedures that they […]

    Beat competition by reengineering

    In this continuously changing world, essential for business success is an optimal organization of the activity, aligned to the external priorities and rigors. The managers have to reinvent their organizations, abandon the organizational and operational principles and procedures that they […]